The start of a new year always brings a moment of reflection. We look back at what’s worked, what hasn’t, and how we want to feel moving forward.
January often invites big, bold resolutions - but the reality is that nearly 80% of them are dropped by March. Life gets busy, perfection creeps in, and suddenly change feels overwhelming.
At Power of Purity, we believe the most powerful change happens quietly, through the choices we make every day. Small, mindful swaps that reduce our toxic load, support our wellbeing, and tread more lightly on the planet.
That belief is the heart of our 2026 Pure & Simple Swaps Challenge.
Why now?
Because what we use daily - on our skin, in our homes, and on our bodies - matters. These everyday choices affect our health, our confidence, and the environment we’re passing on. Clean living doesn’t need to be extreme or intimidating; it needs to be practical, accessible, and honest.
What is the challenge?
Throughout 2026, we’ll be sharing one simple purity swap each month - from household products to clothing choices to skincare rituals. Twelve small changes. Twelve opportunities to live more consciously without the pressure of perfection.
Leading by example
The Power of Purity team will be taking part in the challenge themselves, documenting their swaps, sharing lessons learned, and showing what works in real life. No filters. No preachiness. Just progress.
Join us
We invite you to take on the Pure & Simple Swaps Challenge in your own way. Follow along, try the swaps that resonate with you, and share your journey using #SmallSwapBigImpact.
*If you’re a brand or changemaker aligned with purity, transparency, and conscious living -and you’d like to partner with us this year -we’d love to hear from you. Email us to start the conversation.
Here’s to a cleaner, calmer, more conscious 2026 - one simple swap at a time.
Jodie Kidd and the Power of Purity team