We’re on a mission to create what does not yet exist...

A true one-stop destination for elevated, sustainable living. At Power of Purity, we bring together the very best in clean beauty, wellness, home care, nutrition, supplements, ethical fashion, and more. Every brand featured on our platform is hand-selected for its integrity, efficacy, and alignment with our core values: sustainability, transparency, and care for both people and planet.

Welcome to Power of Purity

Founded by Jodie Kidd, our mission is to connect conscious consumers with trusted, high-integrity brands they can believe in. Born from a shared commitment to finding truly ethical, non-toxic, and eco-friendly products, we saw the need for a curated marketplace that celebrates brands built on honesty, quality, and sustainability.

Why?

For people. For children. For the planet. For the future.

For Brands

We're inviting a select group of purpose-driven purity partners to join us as founding brands. There’s no cost to join just a shared commitment to sustainability, transparency, and ethical business practices. Our model is built on partnership: we succeed when you do. We help amplify your message, grow your audience, and drive additional revenue - while you stay focused on creating exceptional products.

For Customers

This will be your place to discover and support brands that align with your values - from natural beauty to sustainable fashion, ethical wellness and beyond. Every brand you see here has been hand-picked for their integrity, craft, and purpose.

Let’s shape the future together

We are on a journey to build what doesn’t yet exist...

A true one-stop destination for elevated, uncompromised living - choosing the finest in clean beauty, wellness, home care, nutrition, supplements, apparel, and beyond. On this curated platform every brand is hand-selected for its integrity, efficacy, and alignment with our values: sustainability, transparency, and care for both people and planet.

Welcome to Power of Purity

Founded by Jodie Kidd, Power of Purity was created to connect conscious consumers with the brands they can both trust and aspire to. Born from a shared journey to find truly ethical, safely formulated products, we recognised what was missing – a trusted destination that unites high-integrity brands. Together, we’ve curated the best of the best.

Why?

For people. For children. For the planet. For the future.

For Brands

We're inviting a select group of purpose-driven purity pioneers to join us as founding brands. There’s no cost to join just a shared commitment to sustainability, transparency, and ethical business practices. Our model is built on partnership: we succeed when you do. We help amplify your message, grow your audience, and drive additional revenue - while you stay focused on creating exceptional products.

For Customers

This will be your place to discover and support brands that align with your values - from natural beauty to sustainable fashion, ethical wellness and beyond. Every brand you see here has been hand-picked for their integrity, craft, and purpose.

Let’s shape the future together

Vision

Empowering a healthier world by making chemical free living accessible to all.

Mission

We exist to empower conscious consumers by connecting them with safe chemical free products they can trust all in one place.

Values

All clean – chemical free.
With care – safety – trust – transparency.
Curation with care – handpicked with care.