Some brands are born from grand plans; Lou-Bees was born from a moment of quiet reflection: a time when creativity, simplicity, and sustainability mattered more than ever.

What began as a personal need for a positive outlet evolved into a thoughtful, small-batch brand rooted in natural materials, intention-led design, and a deep respect for the environment.

Lou-Bees is a return to honest making: beautiful essentials created to be loved, reused, and cherished.

What inspired you to start your brand?

Lou-Bees didn’t begin as a planned business - it started during a time of transition when I needed a creative outlet and something positive to anchor myself. I knew I didn’t want to create just another hobby that produced waste or added to landfill. I wanted to make something that felt meaningful and carried purpose.

I was drawn to the idea of elevating the most basic, everyday necessities: natural items we all use, but made beautifully, thoughtfully, and with as little environmental impact as possible. That intention became the seed of Lou-Bees, and it remains at the heart of everything I make today.

What does “purity” or “clean” mean to you personally?

For me, purity and clean living are grounded in honesty, intention, and respect for natural materials. It means choosing ingredients and fabrics that already possess their own natural integrity - pure cotton, beeswax, plant-based waxes, gentle oils. These materials don’t need altering or over-processing; they shine in their simplest form.

Purity is also a mindset: creating with clarity, care, and respect for both people and the planet. I believe in letting nature lead the way, nothing unnecessary, nothing harsh, nothing that creates avoidable waste.

When I make something, I want it to feel good to use, kind to the earth, and true to its natural origins. That, to me, is the real meaning of clean.

What makes your products unique or special?

Lou-Bees exists around one simple philosophy: everyday essentials should be natural, functional, and a pleasure to use.

What sets the products apart is the intention behind each piece. Everything is crafted in small batches, by hand, with mindfulness in every step. There’s no unnecessary packaging, no wasteful processes, and no compromise on quality.

I take the most basic daily necessities and elevate them - making them thoughtful, sustainable, and beautiful without losing the simplicity that makes them so comforting to use.

What is the mission or deeper purpose behind what you create?

The mission behind Lou-Bees is to bring intention, simplicity, and sustainability back into everyday life. I want to remind people that the items we use daily can be natural, meaningful, and long-lasting. Before words like sustainability existed, people simply used what they had and made the most of it. That old-fashioned, resourceful mindset is at the core of my work.

Today, many products are marketed as biodegradable, but only around 3% are disposed of correctly. Most end up in general rubbish, where they never break down - making “eco” claims feel empty.

Lou-Bees offers a true alternative: thoughtfully designed, naturally beautiful essentials that are meant to be washed, reused, loved, and kept. My purpose is to inspire people to use less, choose better, and reconnect with a slower, more intentional way of living.

How do you approach sustainability or conscious production?

My approach to sustainability is practical, honest, and rooted in reducing waste at every stage. I realised early on that wholesale fabrics didn’t reflect the quality or natural aesthetic that defines Lou-Bees. Instead, I chose to work with a UK-based fabric printer who produces my designs in small batches. This supports local makers, reduces transport waste, and gives me the craftsmanship and consistency I believe in.

Once the fabric arrives, I design patterns to use every possible inch. Beeswax bags, wraps, and other products are all thoughtfully cut with minimal waste. And any offcuts that do remain are given new purpose rather than thrown away.

For me, sustainability isn’t about perfection or trends - it’s about making responsible choices, valuing materials, and respecting the process.

What do you hope people feel or experience when they use your products?

I want people to feel that moment of delight - the “these are so beautiful I almost don’t want to use them” feeling - paired with the reassurance that every piece is pure, natural, eco-friendly, and handmade with care.

My hope is that when someone holds a Lou-Bees product, they sense the love, intention, and mindfulness behind it. I want them to feel grounded, connected to nature, and supported in their choice to live with more simplicity and less waste.

If my products bring even a small moment of joy, calm, or appreciation for natural beauty, then Lou-Bees has done exactly what it was meant to do.